Kaljurand describeda selection of activities and events which have succeeded to create and sustaina positive image of Estonia. She noted that it is difficult to attractattention in this era of information overload. „You have to be creative, genuine, interesting– and brief about it,“ she added.
She finished her presentationwith an independent short film about Estonia by two young Canadians, stressingthat everyone can be a cultural ambassador of a country. „Culture does not haveborders or limits,“ she concluded.
The Annual Conference on Cultural Diplomacy in the USA “Optionson the Table”: Soft Power, Intercultural Dialogue and the Future of USForeign Policy” hosted by the Institute for Cultural Diplomacy and JohnsHopkins University took place on January 9th – 11th in Washington, DC.
